NEWS
May 1, 2012
For legions of campers present and past, "bug juice" was the sweetened fruit punch, usually red or purple, that was made from a powdered mix and served in lieu of more nutritious beverages in summertime mess tents all over America. That old term came to mind when Starbucks Corp. bowed to public pressure recently and abandoned the use of carmine, a red food coloring made from crushed beetles. Especially in the world of social media, this episode suggests, even the savviest of marketers still has much to learn.
BUSINESS
August 15, 2007 | Associated Press
SEATTLE -- Starbucks Corp. will start selling packages of premium "drinking chocolate" nuggets in US grocery stores and other retail outlets this fall after an exorbitantly rich chocolate drink failed in stores two years ago. Starbucks, which has teamed up with Hershey Co., also plans to roll out a line of chocolate candies next spring that will include a coffee-infused premium dark chocolate bar, milk chocolate squares with flecks of...
BUSINESS
October 29, 2009 | Associated Press
SEATTLE - Competition between Starbucks and Dunkin’ Donuts has gone beyond mochas and lattes to high-level executives. Paul Twohig of Hilton Head, S.C., a former Starbucks Coffee US senior vice president hired by Dunkin’ Donuts, has agreed to pay $500,000 to settle a lawsuit that accused him of violating a noncompetition agreement, according a written statement issued by Stacey Krum, a spokeswoman for Starbucks. Twohig also promised not to share Starbucks Corp. trade secrets or other confidential information with Dunkin’, a division of Dunkin’ Brands Inc. of...
BUSINESS
April 8, 2008 | Associated Press
SEATTLE - Starbucks Corp. will start serving up a new "everyday" brew today, hoping the signature blend will help revive slumping sales in its crucial US market. To celebrate the launch, it will give away free 8-ounce cups of Pike Place Roast - named after its first store in Seattle's public market - from 12 to 12:30 p.m. In a statement yesterday, chairman and chief executive Howard Schultz promoted Pike Place Roast, citing its bold flavor, smooth finish, and "subtle, rich flavors of cocoa and toasted nuts.
BUSINESS
October 13, 2009 | Associated Press
SEATTLE - Carly Simon is suing Starbucks Corp., saying the coffee company’s now-defunct music venture did not adequately promote her 2008 album, dooming it before it was even released. The singer, whose biggest success came during the 1970s and ’80s with hits like “You’re So Vain,’’ seeks unspecified damages related to the release of “This Kind of Love’’ in April 2008. In a lawsuit filed in Los Angeles, Simon said the album was not available in “a substantial number’’ of Starbucks stores during the key early months following its release.
BUSINESS
July 10, 2008 | Associated Press
SEATTLE - Starbucks Corp. is testing several promotions in stores across the country, a move it hopes will help counter the drop in domestic store traffic that led to a decision to close 600 stores. "One of the things we're consistently hearing in this day and age [is], even though budgets are tight, they still don't want to give up life's little luxuries," said Brad Stevens, vice president of customer relationship management at Starbucks, yesterday. The promotions vary by region and timing.