SPORTS
February 2, 2012 | By T.D. Thornton
Here's the most bankable prediction for Super Bowl Sunday: Skiers and boarders will win big, while resort operators will humbly accept the trouncing pro football inflicts on their accounting ledgers with a mixture of resignation and inventiveness. Having long since given up fighting the hype, the region's ski areas now try to market what is essentially an annual black hole for business as a bonanza for diehard customers. Super Bowl Sunday is one of the few weekend days of the season when sparsely populated slopes and quick lift lines are the norm.
TRAVEL
January 16, 2012 | Heather Burke, Globe Staff
So those snow dances finally worked. New England ski resorts saw significant snow in the past several days, and winter has arrived with more seasonal temperatures. Can you say brrrr? The combo of cold temps and real snow has allowed ski resorts to make snow and drop ropes on more trails. Mad River Glen, Sugarbush, Stowe, Smugglers and Jay Peak got over a foot of snow over the weekend. Sunday River and Killington are both skiing on over 400 acres on all peaks. Stowe has 95% of their terrain open, and Loon has 82%, a significant increase since just last week.
BUSINESS
December 24, 2011 | Katie Johnston, Globe Staff
Jeff Kline is the type of skier who always keeps his ski bag packed. He normally hits the slopes about 20 times a year, in all kinds of conditions: fog, whiteouts, below-zero temperatures. But he draws the line when there aren't enough trails open to justify the ticket price, which can run about $80 on weekends. So far this warm, dry season, Kline hasn't skied anywhere in New England. "I'm not spending that kind of money, sitting on a bus for a total of seven hours, to ski on two trails," said Kline, 55, of Boston, who has been checking trail condition reports online, and...
SPORTS
December 22, 2011 | By T.D. Thornton
Killington has launched a campus rep program that gives college students free skiing on a commission-based incentive deal. Students complete an application, and if accepted, are assigned a business plan and sales model backed by promotional material. After recruiting 10 fellow students to purchase a $309 college pass, the rep gets a Killington college pass. Every pass sold thereafter generates $20 net per pass. Kostelic wins Defending overall champion Ivica Kostelic had two error-free runs in heavy snowfall to win a slalom last night in Flachau,...
SPORTS
December 22, 2011 | By T.D. Thornton
Ask Mount Sunapee marketing director Bruce McCloy what's changed most about learning to ski over the past several decades, and he'll reply with an anecdote from the early 1970s, when he was recruited to coordinate reservations for Killington's highly regarded Accelerated Ski Method program. Variations of the Graduated Length Method were in vogue at the time, and the Vermont resort was inundated with newcomers who booked five-day blocks of regimented lessons that started on very short skis, then progressed to longer ones as ability increased.
SPORTS
November 24, 2011 | By Tony Chamberlain, Globe Correspondent
Finally! For seven months you've suffered those spring and summer days, all that swimming and sailing and golf going on. Those afternoons sunbathing in hammocks and beach sand. Those nights that just wouldn't cool off. Seven months of the world in its shorts-wearing, air-conditioned, sun-screen mode. And now you, the skier, the boarder, the snow-hound, your world is back. You stand up there, boots on, clicked into fiberglass-composite boards of your choice, and look down the run toward mid-mountain.