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Sam Adams is brewing special beer for the Boston Marathon

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February 22, 2012|By Chris Reidy

The Boston Beer Co., best known for its Samuel Adams line of craft brews, said it is preparing a special commemorative beer to mark the 2012 Boston Marathon.

The company is planning to unveil “Samuel Adams Boston 26.2 Brew” at a news conference scheduled for Thursday at the Samuel Adams Brewery. At the conference, Boston Beer is expected to formally announce its first-ever partnership with the Boston Athletic Association, which manages the Boston Marathon.

The association’s Joann Flaminio and marathon veteran Bill Rodgers are expected to join Boston Beer founder Jim Koch at the event.

Most details about the special beer will be disclosed at the event, but in a media advisory, the company noted, “This unique brew is fitting for both runners and spectators on race day,” because it is a lighter body beer with a slightly lower alcohol level than many of the other beers in the Samuel Adams line-up.