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Crowd-funding opens doors for firms, investors

Innovation Economy

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Boston Articles
February 05, 2012|By Scott Kirsner

John Kestner and David Carr were recent MIT graduates with a nifty idea. They wanted to design a battery-powered, multipurpose wireless sensor that consumers could program themselves. The sensor would be able to send a text message if it detected flooding in your basement, for instance, or fire off an e-mail every time a particular file cabinet drawer was opened at your office.

But instead of trying to land meetings with venture capital firms, or pitching their idea to professional angel investors, Kestner and Carr went a different route. In November they made a short video explaining the features of the product, which they dubbed Twine, and posted it on a website called Kickstarter.

Kestner says their hope was to raise $35,000 through the site, which allows visitors to provide financial support to artistic or entrepreneurial endeavors. The money would allow them to produce about 200 Twine devices.

Slightly more than a month after starting their online fund-raising, Kestner and Carr had collected more than $500,000 for their project. And now, ironically, it’s the venture capitalists who are calling them.

They are among the first wave of local entrepreneurs to try “crowd-funding’’ to finance their business idea. And the approach could become more common if a new bill, introduced by US Senator Scott Brown, makes it through the Senate.

Introducing his “Democratizing Access to Capital Act’’ in November with an opinion piece on Wired.com, the Massachusetts Republican asked: “Have you ever wished that you had somehow invested in Facebook, Twitter, or Google before those companies became billion-dollar brands, back when they were first getting started? The sad truth is that under our current laws, you never even had the chance.’’

The law now limits crowd-funding to companies, like the maker of Twine, that produce physical products, which they presell to gung-ho customers. (The customers don’t get a stake in the company.) But many software makers and other virtual businesses have no such products to presell. Their fund-raising, by law, is restricted to accredited investors - people who have a net worth of more than $1 million, or consistent annual income exceeding $200,000.

That’s where new legislation would come in. Brown’s bill, and a similar one passed in the House, would open crowd-funding to all kinds of start-ups. The goal is to help more entrepreneurs raise money more easily, and presumably create jobs as their companies grow.

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