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Commitment to backing products wanes with quality

Consumer Alert

THIS STORY APPEARED IN
Boston Articles
February 05, 2012|By Mitch Lipka

I bought a set of stoneware at Target in November 2010. The set had a nice floral pattern. I noticed this past November, just one year later, the pattern was fading. The folks at Target told me that it was beyond the warranty period and there was nothing they would do. Surely, we should be able to expect a set of dishware to last more than one year.

Daniel Walsh, Marlborough You’d think that would be the case. But in today’s world, the quality of a lot of products has gone into the toilet. And so has the commitment to stand behind those products.

For most of us, our expectations remain somewhat higher than the reality of cheaply manufactured goods, and it’s bitterly disappointing when a product fails or, in this case, fades long before its expected time. We’d also hope, if not expect, that a few days here or there on a warranty wouldn’t matter.

Another reader recently wrote in about a year-old appliance that failed just a couple of days past warranty and was told she’d have to cover the costs herself. Companies hold to those lines with rare exceptions to avoid turning them into moving targets.

Target wasn’t too sympathetic on this one. Like most retailers, when it comes to product problems that happen over the course of use, they punt to the manufacturer to handle any complaints. And that’s just what Target did this time after many requests to respond:

“This is not a product line we still carry at Target,’’ spokeswoman Laura Conlon said. “We recommend the reader contact the manufacturer directly for any questions/concerns.’’

It’s not an unreasonable position for Target to take, but it doesn’t do much in the way of sending a message that Target stands behind products made for its stores. It would have been nice if the store offered something more, if not dishes, at least a hint of understanding about why it’s not acceptable to have plates that wash out in a year.

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