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Hoosier hospitality permeates host city

THIS STORY APPEARED IN
Boston Articles
February 03, 2012|By Akilah Johnson
  • Scott Nelson of the Flatland Harmony Experiment performed near the Super Bowl logo in Indianapolis.
Scott Nelson of the Flatland Harmony Experiment performed near the Super… (patrick semansky/Associated…)

INDIANAPOLIS - The Super Bowl host city usually conjures images of neon-lit streets overflowing with expensive cars and well-coiffed men and women in designer clothes. Even without America’s biggest prime-time sporting event - and the concerts, parties, and revelry it spawns - the archetypal Super Bowl city is a destination in its own right, brimming with warm weather and nightlife.

Miami. New Orleans. San Diego. Pasadena. Los Angeles. Tampa. Phoenix. And now: Indianapolis, game site for the New England Patriots and New York Giants. The home of Hoosier hospitality and the Indianapolis 500 is only the 15th metro area to host the Super Bowl but one decidedly more landlocked and industrial (there is a factory adjacent to the football stadium) than most of its predecessors.

So how can this city in the heartland make its mark? “The recommendation we received from everyone is, ‘Be yourself,’ ’’ said Kristen Fuhs Wells of the Indianapolis Super Bowl Host Committee. “We are nice people.’’

It is precisely that patina of Midwestern civility and generosity that Hoosiers are showcasing, starting with the knitters who crafted scarves for 8,000 volunteers fanning across this city of 820,000.

The host committee decided to embrace the chilly winter weather that is the norm here, even including it as part of the event’s theme. Thus was born the Super Scarf, blue-and-white scarves emblazoned with the Super Bowl logo. They’re handmade by knitters and crocheters to make Super Bowl volunteers easily identifiable.

Julie Underwood and her church knitting group in the suburb of Carmel created about 15 of the scarves knit in 45 states and three countries. Some knitters attached notes with their scarves that expressed gratitude for the volunteers’ efforts. Underwood didn’t include one with her fringe-less basket weave. “I just turned it in and later . . . I got my hair done and the hairdresser said she had a client who got the sweetest note with her scarf, and I just felt a little bad,’’ the 52-year-old mother said.

So she said a prayer in church that Sunday, hoping the scarf’s recipient knew “that he or she had been in my thoughts and prayers.’’ And later that day, a serendipitous meeting took place, and she was able to personally deliver that message to Paul O’Connor, the recipient of her scarf and the host committee’s cochairman of hotel Super Service. Underwood said she and her family were waiting in line for the football toss at the NFL Experience when she looked up “and sitting across the table there was this lady . . . and I thought: ‘Oh my goodness! That’s my scarf.’ ’’

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