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Magic Mountain ski area hits its goal to become a skier owned cooperative

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Boston Articles
February 03, 2012|By Katie Johnston

After a nearly two-year campaign soliciting loyal skiers to buy shares at $3,000 a pop, Magic Mountain is finally a cooperatively owned ski area. The southern Vermont ski area has hit its goal of 300 shareholders, giving management access to the $900,000 raised during the campaign, which will go toward snowmaking and other infrastructure projects.

Magic’s inability to cover trails with man-made snow has kept the small ski area from thriving, especially during dry winters like this one when skiers flock to nearby resorts with more snowmaking equipment. Magic is in Londonderry, Vt.

The sale of the 300th share triggered a change in ownership from the family that owns the resort to a partnership that includes shareholders and Magic president Jim Sullivan. Mad River Glen, in northern Vermont, is also cooperatively owned.

Magic Mountain reached its goal just in time for the ski area’s 50-year-celebration on Saturday, with skiers donning retro gear and attending a dinner-dance with music dating back to the ‘60s.

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