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One woman’s quest for a civil casino debate

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Boston Articles
January 17, 2012|By Bella English
  • Traci Longa in her home office in Foxborough tending to the Facebook discussion group she started on the casino proposal.
Traci Longa in her home office in Foxborough tending to the Facebook discussion… (SUZANNE KREITER/GLOBE…)

Traci Bridge Longa believes she has a unique vantage point on the debate raging in Foxborough on whether to build a casino on 200 acres across from Gillette Stadium. Longa, 43, grew up in Las Vegas, where her single mother supported two daughters on her salary as a blackjack dealer. For the past nine years, Longa has lived in Foxborough, where she is raising her own two children.

The hot topic in town is, of course, the casino, and Longa was upset over what she was hearing: Critics were claiming that there would be a 300 percent increase in crime, that low-paying jobs would attract unskilled workers and put pressure on local infrastructure, that prostitutes would ply the streets.

Eager for information, Longa invited herself to a December meeting with 10 other residents at which Las Vegas casino mogul Steve Wynn and New England Patriots owner Robert Kraft talked about a $1 billion hotel resort on land owned by Kraft. The next day, she posted details from the meeting on her Facebook page. Longa got so many responses that she formed a Facebook discussion group on the proposed casino. Meanwhile, Foxborough selectmen voted, 3 to 2, against a casino, Wynn and Kraft have vowed not to give up, and the debate rages on.

Longa, who describes herself as a “nonpolitical peacemaker,’’ acknowledges that she is an unlikely moderator on an issue that has roiled the town, sometimes pitting neighbor against neighbor. With emotions running high, all sides are using social media to share information, as well as to hurl barbs. Similar debates are flaring in towns and cities throughout the state, as developers target potential casino sites.

From the start, Longa says she has tried to set some ground rules.

“We realize this is a very emotional issue so we ask you to be respectful to each other and realize everyone has a right to their opinion,’’ she wrote. The online olive branch has done little to tamp down antagonism.

In Foxborough, the casino issue has split the community into two factions: a vocal, well-organized anti-casino group and a quieter pro-casino group. Longa maintains that her site, Foxboro Casino Discussion, is the only one that is neither “for’’ nor “against.’’ She describes it as “pro-information’’ and open to all polite posters.

This, she says, sets her apart from anti-casino site No Fox-Vegas for those who “are decidedly against any form of casino gambling in Foxborough,’’ according to Collin Earnst, who founded the site with his wife, Erin, on Dec. 2, the day Wynn and Kraft announced their plan.

It is a David-and-Goliath task for Longa. No Fox-Vegas has 853 Facebook friends, while Foxboro Casino Discussion - her site - has just 129.

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