Logel, C. & Cohen, G., “The Role of the Self in Physical Health: Testing the Effect of a Values-Affirmation Intervention on Weight Loss,” Psychological Science (January 2012).
Who fakes it, and why
Over the years, economists have tried to apply their methods to affairs normally considered outside the scope of economics. An economics professor at Emory University has taken this to the next level. In an intensely mathematical analysis, he developed “a rational expectations signaling model of lovemaking” that makes predictions about the likelihood of faking orgasm. Specifically, he predicted that middle-aged women are less likely to fake than older and younger women, and that love makes people more likely to fake. Testing the model against survey data, he found that middle-aged women are indeed less likely to fake, but only if they’re in love. He also found an unexpected result: Educated men and women are more likely to fake. He speculates that this reflects their higher opportunity cost of time.