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Investors putting start-ups on diets

INNOVATION ECONOMY

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Boston Articles
January 07, 2012|By Scott Kirsner
  • Lexingtons PhotOral says it needs $10 million to launch its product.
Lexingtons PhotOral says it needs $10 million to launch its product. (PhotOral )

How much can you accomplish with not much?

That’s the question du jour for every entrepreneur. Investors are obsessed with “capital efficient’’ businesses, and just like a spouse haranguing you to visit the gym more often, they believe that everything could be sleeker and more streamlined.

“If you’re going out to the investor community saying that you’re going to need $50 million or more to get to commercialization, it’s going to be a tough slog,’’ says Rob Day, a Boston investor who focuses on the energy industry. “There has unquestionably been a shift to more capital efficient companies over the last two or three years.’’

The classic capital efficient start-up, in the eyes of an investor, ought to be able to take a million bucks (or less), build a product that works, and land some early customers. The craze started in the tech sector, where open source software and pay-as-you-go cloud computing services radically reduced the cost to create a Web business. Apple’s iTunes Store and the Android Market also made it far easier to distribute a new mobile app. But now investors in energy, medical device, and biotech industries have started chanting the mantra of capital efficiency.

What impact will that have on Boston’s innovation economy, which is much better at producing new robots, stents, and cancer drugs - hardly inexpensive ventures - than games like Angry Birds?

At the root of the emphasis on doing more with less is shrinkage in the venture capital industry: There are fewer venture capital firms with less money to dole out. The most recent data from the National Venture Capital Association, for the third quarter of 2011, shows that venture firms nationally raised half as much in that quarter as a year earlier.

“Returns just have not been good,’’ says Jeffrey Bussgang, a partner at Flybridge Capital Partners in Boston. The venture capital industry as a whole has lost nearly 5 percent on investments over the past 10 years, according to Cambridge Associates, a local advisory firm that tracks industry performance.

As a result, says entrepreneur Greg Schmergel, “VCs who used to be interested in things like hardware and semiconductors now say they’re more interested in making $250,000 or $500,000 investments. They want the two guys who just got out of MIT and are building a Facebook app.’’

Schmergel has raised just over $30 million for Woburn-based Nantero, which is developing a new memory chip for computers. “It’s unfortunate, because if you look at our competitive advantage relative to Silicon Valley, it probably isn’t in making Facebook apps. It’s in biotech and nanotech and semiconductors,’’ he says.

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