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Primaries may be messy, but they make candidates stronger

EDITORIAL | John E. Sununu | The Iowa caucuses

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Boston Articles
January 02, 2012|By John E. Sununu
  • Ronald Reagan and his wife, Nancy, campaign in New Hampshire for the 1976 primary.
Ronald Reagan and his wife, Nancy, campaign in New Hampshire for the 1976… (File/The Boston Globe )

THERE’S NOTHING like the strange design and random outcome of the Iowa caucuses to break up the clean, fresh slate of the New Year. If you’re in the Ron Paul camp, polling well and running an excellent grassroots operation in the Hawkeye state, everything is going according to plan. If you are anyone else in the Iowa Republican establishment, you’ve been in a low-grade panic for weeks. High-ranking talking heads like Governor Terry Branstad, conservative activist Bob Vander Plaats, and members of Congress have gone to the airwaves to explain that Iowa isn’t as strange — or irrelevant — as it looks.

The only bad news in this isn’t really news at all: Iowa has never been a good indicator of the eventual Republican nominee. For candidates like Pat Robertson and Mike Huckabee, the shine from their caucus successes faded fast, but for the political media, the predictable unpredictability of Iowa is good for business. The weird outcome creates an opportunity to carry on with two conventional — but meaningless — narratives of the campaign season: who is or isn’t “electable’’ and why no one can “break out of the pack.’’

These stories are easy to write or air, but the themes run counter to the way campaigns actually work. The very point of a primary system is to elect the strongest and therefore most “electable’’ nominee. Despite evidence that this works quite well in practice, the press often views primaries as random nominee generators driven by the whims of some vaguely defined “base.’’

Tough primary campaigns strengthened Ronald Reagan in the run-up to the 1980 elections and helped George H. W. Bush put media-driven questions about the “wimp factor’’ to rest in 1988. Tough primaries don’t weaken candidates or leave them “bloodied’’ or “scarred.’’ To the contrary, they left Bob Dole, George W. Bush, and John McCain stronger then when the campaign first began. Most important, presidential primaries vet candidates more effectively than any other process, which is why choosing a running mate who has campaigned for the presidency is always the safest choice.

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