But there was plenty of encouraging news for WEEI, which was third (6.4) in the fall, up from its tie for eighth (4.6) during the summer book.
The main significance of this ratings period is that it is the first full three-month book since WEEI began simulcasting on 93.7 FM on Sept. 12. Its share includes listeners on both 93.7-FM and 850-AM stations.
Here is the breakdown among the specific day parts:
Morning drive (6-10 a.m.): The Sports Hub’s Toucher and Rich program was first with a 10.8 share, up slightly from its first-place finish in the summer (10.3). WEEI’s Dennis and Callahan program was third (7.9), up from fifth (5.8) over the summer. They were sandwiched around WZLX’s Karlson and McKenzie Show, which was second (10.4).
Middays (10 a.m.-noon): The Sports Hub’s Gresh and Zolak finished second (9.9) to WZLX’s Carter Alan (13.5), but its share was up from its No. 1 finish over the summer (9.5). WEEI’s Mut and Merloni program made a huge leap forward, finishing tied for third (5.9). It was 13th in the summer (3.1).
Afternoon drive (2-6 p.m.): The Sports Hub’s Felger and Massarotti were first again (10.7, up from 9.3), while WEEI’s Big Show featuring Michael Holley and Glenn Ordway finished third (7.0), up from seventh in the summer (4.9).
Evenings (6-11 p.m.): The Sports Hub, featuring the DA Show and Bruins broadcasts, tied for second (7.0). It was 11th (3.6) over the summer. WEEI, with the Planet Mikey Show and other programming such as Monday Night Football, was fourth (6.5). It was third (7.2) in the summer.
