The invention of giving big
What are America’s great contributions to the world? The historian Olivier Zunz suggests one we might overlook: philanthropy.
In his new book, “Philanthropy in America,” Zunz explains that modern philanthropy was really an invention of the late 19th century. The first philanthropists--almost all of them members of America’s corporate elite--explicitly aimed to rationalize giving. By filtering their own charitable impulses through a rational, corporate mind-set, they were able to unleash giving on a scale the world had never seen.
Andrew Carnegie was among the first to realize that he could manage his charitable giving the same way he managed his companies. Instead of randomly giving money to this or that cause, Carnegie set up an open-ended foundation, run by professional managers with business experience. He and others like him started taking on projects which, until then, had seemed more appropriate for governments--building school systems, starting universities, defeating diseases, and even encouraging world peace.
