The average order rose 2.6 percent to $193.24 this year, according to IBM Benchmark. It did not give total revenue numbers for comparison. The company said about 80 percent of retailers offered online deals.
The Cyber Monday numbers point to Americans’ growing comfort with using personal computers, tablets, and smartphones to shop.
Over the past few years, big chains such as Walmart, the world’s largest retailer, have offered more and better incentives, such as hourly deals and free shipping, to capitalize on that trend. Retailers can make up to 40 percent of their annual revenue during the holiday shopping season.
Web traffic rose 28 percent on Monday, according to Akami Technologies Inc., a Cambridge, Mass., content-delivery company. The peak was at 9 p.m. Eastern time, when shoppers across the country were online.
A record 226 million shoppers visited stores and websites during the four-day holiday weekend starting on Thanksgiving Day, up from 212 million last year, according to the National Retail Federation.
Sales on Black Friday, the day after Thanksgiving, rose 7 percent to $11.4 billion, the most ever spent on the day, according to ShopperTrak, which gathers store data. A clearer picture of holiday sales so far will come tomorrow, when retailers report November sales.
