This holiday season, the tablet goes mainstream

November 23, 2011|Rachel Metz, AP Technology Writer

FILE - In this Nov. 7, 2011 file photo provided by Barnes & Noble a demonstrator… (AP Photo/Barnes & Noble,…)

`Tis the season of the tablet. Despite the gloomy economy, shoppers are expected to shell out for tablet computers this December, making them about as popular as candy canes and twinkling lights.

The glossy-screened gadgets are the most-desired electronic devices this holiday season. And, of all the gifts people are craving, tablets are second only to clothing, according to the Consumer Electronics Association. The industry group expects U.S. consumers to spend an average of $246 on electronic gifts, including tablets.

With help from his three siblings, Bob Cardina, 26, plans to purchase an iPad for his parents for Christmas. Cardina and his sister live in Washington. His parents live in Tampa, Florida. So he’s excited to be able to video chat with his parents — them on the new iPad, him on his iPhone. He thinks his mother will be especially happy with the gift. One of her friends has an iPad and she’s “definitely taken a liking to it,’’ he said.

To be sure, tablets were on some wish lists last year, but they were mostly prized by gadget geeks. In the past year, they have become more mainstream. Consumers have become comfortable using touch screens, especially as smartphones continue to proliferate. Tablets are popping up in unexpected places, too. Apple Inc.’s iPad in particular is being used as a learning tool in schools, a digital cash register in shops and a menu at restaurants.

In 2010, people were “trying to figure out what the whole tablet thing was about,’’ says Gartner analyst Carolina Milanesi. “Now, people know what to do with a tablet.’’

For some people, the device has become indispensable for playing and working. While you can surf the Web, send emails and watch movies on a laptop or smartphone, consumers are gravitating to tablets because they can be more convenient.

The iPad is still expected to far outsell other tablets this year. According to Gartner Inc., nearly 64 million tablets will be sold worldwide by the end of the year. Some 73 percent of them will be iPads. By Gartner’s estimate, Apple will sell 47 million iPads this year — a figure it could certainly achieve, given that it sold 25 million of them by the end of September.

But while many think of the iPad as synonymous with the word “tablet,’’ plenty of shoppers will be looking for a more affordable tablet to give this year.