Although holiday hiring at retailers may edge up slightly this year, analysts say, many job seekers are still facing a strikingly competitive field for temporary positions, some paying little more than minimum wage. In October, merchants hired 6.4 percent fewer employees compared with the previous month, and the number of applications received rose 2.7 percent over the same period, according to the Kronos Retail Labor index, which measures labor supply and demand in the retail sector.
More than 400 people, including Gebrecherkus, recently crammed into the Boston Career Link in Roxbury for a retail job fair where merchants supposedly had 150 positions to fill. Long lines and piles of resumes quickly filled the room.
By the end of the night, Heidi Kiewel, a store manager for clothier Ashley Stewart, had collected more than 100 applications for about 10 holiday season openings. She is still sorting through the resumes, amazed at the caliber of candidates seeking hourly retail jobs.
But Kiewel knows from experience the downward turns careers can take in a turbulent economy. A year ago, she gave up a job as a buyer at a troubled hardware chain to run a Copley Place boutique. The shop soon went under, putting Kiewel back on the employment hunt, which ended when she landed the manager’s position in Dudley Square.
“People are super qualified for everything,’’ Kiewel said. “It’s a difficult world.’’
Last holiday season, Kristina Lauro abandoned her yearlong search for a medical assistant job and opted for a temporary cashier position at the Target store in Stoughton. When January arrived and Lauro still didn’t have an offer in the medical field, she decided to stay and work in the discounter’s cafe. The move was hardly unusual. Across the company, 40 percent of Target’s 2010 seasonal staff became year-round employees - nearly double the previous year.