Ordway’s salary dips with ratings

Sports Media

September 23, 2011|By Chad Finn, Globe Staff

A drop in the ratings has led to a drop in salary for Glenn Ordway.

According to industry sources, the longtime WEEI host had his reported $1 million annual salary cut in half by station owner Entercom earlier this month. The company took advantage of a clause in the contract Ordway signed in January 2009 that gave it an out if his afternoon drive program, “The Big Show,’’ failed to meet a certain standard in the Arbitron ratings.

Sources said Entercom could opt out of the contract if “The Big Show’’ failed to finish among the top three stations in the Boston market for a particular demographic in a specific number of consecutive Arbitron books. “The Big Show’’ finished fifth in the men 25-54 demographic in the spring book with a 5.5 share. In the winter book, it was fourth (6.1).

Ordway was approached in early September and given what amounted to an ultimatum, according to sources: agree to have his salary significantly cut, or his job may be in jeopardy.

Ordway was contacted by telephone last night but would not comment on the record.

Entercom vice president and market manager Jeff Brown said in a statement, “During this historic run in Boston sports, Glenn Ordway has brought the best and most entertaining sports talk radio to the most passionate sports fans in America.

“ ‘The Big Show’ with Glenn Ordway and Michael Holley is the dream pairing we knew it would be. They continue to get better every day and they sound better than ever now in FM. As WEEI expands to 93.7 FM, we are thrilled that Glenn Ordway is a key member of the best pure sports talk radio on FM, and will be going forward.’’

At the time Ordway signed the deal, which was reported to be for five years at $1 million per, the clause probably did not seem a risk, even with the volatility in the radio business. “The Big Show’’ was on a run of staggering success, having finished first among men 25-54 in every quarterly ratings book since the spring of 2003. It had also ranked first among adults 25-54 in every ratings book but three over the same span.

But in July 2009, six months after Ordway reached agreement on his new contract, CBS Radio announced it would launch an all-sports station with a strong FM signal, and 98.5 The Sports Hub debuted in August 2009. It soon made headway into WEEI’s massive audience, with its afternoon-drive program, hosted by former occasional “Big Show’’ co-hosts Michael Felger and Tony Massarotti, becoming an almost immediate hit.

“The Big Show’’ was revamped in February, ditching its roundtable format and moving Holley from middays to Ordway’s co-host. The move has had little impact in the ratings; “Felger and Massarotti’’ won the spring book with a 9.4 share.

Advertisement
Advertisement
|
|
|
|