The U.S. newspaper industry’s financial slump reached a discouraging milestone during the second quarter. Advertising revenue, newspapers’ main source of revenue, has now been falling for five years.
The April-June period marked the 20th straight quarter that ad revenue at U.S. newspapers decreased from the prior year. Newspapers brought in nearly $6 billion from print and online advertising combined during the second quarter, a 7 percent decline from the same time in 2010.
The Newspaper Association of America released the figures Thursday.
