A new wave of layoffs is emblematic of this shift as nearly every major bank undertakes a cost-cutting initiative, some with names like Project Compass. UBS has announced 3,500 layoffs, 5 percent of its staff, and Citigroup is quietly cutting dozens of traders. Bank of America could cut as many as 10,000 jobs, or 3.5 percent of its work force. ABN Amro, Barclays, Bank of New York Mellon, Credit Suisse, Goldman Sachs, HSBC, Lloyds, State Street, and Wells Fargo have in recent months all announced plans to cut jobs - tens of thousands all told.
Even as they cut payrolls, banks are exploring ways to generate revenue that could translate to higher costs for consumers. Among the possibilities are new fees for automatic deductions from checking accounts that pay utility and cable bills, according to people involved in the discussions.
SunTrust Banks, a major lender in the Southeast, is already charging a $5 monthly fee to its “everyday checking’’ customers who use a debit card for purchases or recurring charges. And this fall, Wells Fargo plans to test a $3 monthly usage fee for new debit card customers in five states, on top of its normal service charges, which are $5 to $30 a month.
Previously, other big lenders - including Bank of America, Chase, and PNC Financial - canceled rewards programs and altered checking account service charges to blunt the effect of rules curbing overdraft and debit card swipe fees.
Banks have been through plenty of boom and bust cycles before. But executives and analysts say this time is different.
Lending, the prime driver of revenue, has been depressed for several years and is not expected to pick up anytime soon, even with historically low interest rates favorable to borrowers. Consumers are spurning debt after a 20-year binge, while businesses are so uncertain about the economy that they are hunkering down, rather than financing expansion plans.