When a jobs engine stalls

Small businesses led past rebounds, but not this time

August 15, 2011|By Erin Ailworth and Katie Johnston, Globe Staff
  • Eric Stepanian erased a lunch special listing at Petit Robert, where the owners have been reducing wait staff hours.
Eric Stepanian erased a lunch special listing at Petit Robert, where the… (Wendy Maeda/Globe Staff )

Last year, chef Jacky Robert and his business partner, Loic Le Garrec, did what small-business owners often do after a recession loosens its grip: They moved forward, opening another Petit Robert restaurant, with the backing of investors.

But their post-recession optimism is tempered by the fragile economy, locally and globally. While the tables at all five Petit Robert restaurants regularly fill, diners are spending less than they once did.

To compensate, Robert and Le Garrec have reduced wait staff hours, replaced linen tablecloths with paper, and begun offering deals through the website Groupon - something they once thought smacked of desperation.

The stock market turmoil of the past few weeks, while unsettling, has validated their conservative approach to building a business.

“It’s not going so bad. It’s not going so great, either,’’ Le Garrec said recently. “Before, [customers] were spending $50 to $60 on a bottle of wine, and now they spend $25 to $30, and they don’t drink as much.’’

Other small businesses also have remained in survival mode, and plan to stay there. That could make an already slow economic comeback even more sluggish, economists say.

Small companies account for more than 50 percent of all private sector employment, and have traditionally led economic rebounds by adding jobs. That’s not happening this time.

Owners have become accustomed to doing more with less and are getting by with fewer employees.

Jeff Stibel, chief executive of Dun and Bradstreet Credibility Corp. in Los Angeles, which helps businesses build credit, said many small companies that endured the recession are still struggling. Federal stimulus money that was supposed to filter down to them never really arrived, he said.

“What small businesses were left with was they had to be scrappy, they had to be lean,’’ Stibel said.

And there is nothing in the economic projections that is likely to change that thinking, said Chris G. Christopher Jr., a senior economist with the Lexington forecasting firm IHS Global Insight. In fact, he said, small-business owners’ confidence has been spiraling downward for months - even before the dramatic market swings of late.

The percentage of small-business owners feeling optimistic about the economy fell from 67 percent in a June survey, to 47 percent in July, according to the online payroll service SurePayroll.

“It’s just not looking good,’’ Christopher said. “Small business is generally the driver that pushes down the unemployment rate.’’

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