NBA franchises are restricted from making personnel moves during the lockout. But that hasn’t prevented the Celtics from working on a major deal of a different sort.
Sports Business Daily reported yesterday that the Celtics are close to completing a media rights package with Comcast SportsNet New England that will extend the relationship with the regional sports network until 2038, 20 years beyond the end of the current agreement.
The Celtics also will become the latest professional sports team to branch into media ownership, according to the report, with the deal including an equity stake in the network that could be as high as 20 percent. The annual rights fee is also expected to grow significantly from its current estimated $15 million-$20 million.
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