Convention expansion requires ‘heads on beds’

OP-ED | Phil Primack

July 12, 2011|By Phil Primack
(Laurie Swope photo )

WHEN A new convention center for Boston was proposed in the 1990s, supporters pitched its promise to land “heads on beds.’’ By drawing out-of-state conventioneers who would stay and spend locally, they said, the new facility would be a fiscal and economic winner.

In some ways, the sprawling Boston Convention and Exhibition Center has been both more and less successful than forecast. It has attracted more events than expected, and meeting planners rave about the facility and its management. But a harsh reality muffles the growing drumbeat for a potentially $2 billion BCEC expansion: Boston simply lacks enough beds for heads - hotel rooms - to satisfy current needs, let alone the additional demand a bigger facility would presumably generate.

You can expand it, but meeting planners, already fed up with the high costs and hassles of shuttling conventioneers to the BCEC, probably won’t come. The Massachusetts Convention Center Authority originally expected that 4,000 moderately priced hotel rooms would be built nearby; there are just 1,700. Other major cities average about 8,000 hotel rooms within convention center walking distance. The room shortage is not the Convention Center Authority’s fault; rather, it reflects financing and other problems that have chilled hotel industry growth, especially in this high-cost city (that’s why many of the city’s new hotels charge $300 or $400 a night, which deters most conventioneers).

The Convention Center Authority recognizes the issue. An advisory panel that last month recommended expansion called for “definitive plans [to be] in place to increase the hotel supply proximate to the BCEC.’’ But such plans will likely involve public subsidies. “Absent some form of government intervention, I don’t see a hotel being built in the South Boston waterfront for at least the next 10 years,’’ said James Rooney, executive director of the Convention Center Authority. A 1,200-room headquarters hotel next to the BCEC could require $200 million in subsidies. Even that would leave BCEC way down in the room count, meaning more requests for more subsidies for more hotels. Rooney hopes an expanded BCEC with a headquarters hotel will spur private hotel development, but that same expectation 15 years ago did not pan out.

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