Money buys wins, not heart

OP-ED | Living in a four-trophy town | Michael Rutstein

June 26, 2011|By Michael Rutstein
(globe staff and wire services/…)

ONCE UPON a time, there were Red Sox fans — our parents and grandparents.

Our forebears were the fans of a long-suffering franchise with just a handful of things to boast of: a lovely old ballpark, a fascinating cast of characters, and a rich tradition built around 86 years of heartbreak.

Our parents and grandparents had Fenway Park. They had Yawkey and Cronin, Ted and Yaz, Pudge and Piersall, Boggs and Clemens. They had Slaughter’s Dash, the Impossible Dream, Bucky Dent, Bill Buckner, the Phantom Tag, and Aaron Boone.

They also had a rival — someone to measure themselves against, a “them’’ for our “us.’’ While our Red Sox were always one player short, one strike away, the New York Yankees won championship after championship. They always spent the money; they always had the players. We envied them, we hated them, we turned up our noses at them: the gauche buying of players, the shameful ease of cheering for prohibitive favorites. Their championships were triumphs not of virtue or even luck, but rather the dividends of a well-managed corporation. Yankee fans didn’t know what it was to love, to lose, to suffer. They had no souls.

For eight decades, that’s what it was to be a Red Sox fan. Blame it on John Calvin, but that storyline resonated for New Englanders. It made sense to us, and we embraced it even as we prayed that it might change.

And then it did! The Red Sox broke the so-called Curse, turned the tables on the Yankees, and won their first title in 86 years. Then they won another one!

And although we realized at the time this changed everything, that this would transform what it means to be a Red Sox fan, only now is the long-term impact becoming clear:

The Red Sox have become the Yankees. And we have become Yankee fans.

But let’s not blame the 2004 Red Sox. Winning that championship only confirmed a long-running trend. Over the past 20 years, first the Yawkey Trust and now John Henry’s ownership group figured out how to leverage our enormous passion for this team. We’ve been monetized. As a result, Fenway Park became the most expensive venue in Major League Baseball, with that revenue going to support one of the highest payrolls in the game.

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