Fresh Market’s fall is worst since IPO

MARKET MOVERS

June 03, 2011
  • Founded in 1982, Fresh Market operates 101 stores in 20 states. Its only Massachusetts store is in Hingham, above.
Founded in 1982, Fresh Market operates 101 stores in 20 states. Its only… (Jonathan Wiggs/Globe Staff/File…)

The lettuce didn’t wilt at Fresh Market Inc. yesterday, but the shares did: They slumped 12 percent for the biggest decline since the company’s initial public offering of stock in November 2010. The trigger was the Greensboro, N.C.-based grocery chain’s latest forecast of earnings in fiscal 2012 for as little as $1.01 a share; that would fall short of the average analyst estimate of $1.05.

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