Written off?

With more readers opting to get their books online or via Kindle, a bookstore isn’t the investment it used to be

May 31, 2011|By Alex Beam, Globe Staff

My friends are trying to sell the New England Mobile Book Fair, the area’s largest, and finest, independent bookstore. My prayers are with them. I cannot imagine a worse time to buy a bookstore.

I remember when it was fashionable to buy wineries in Sonoma County, a diverting pastime for the idle rich. There was a saying: How do you make $1 million in the wine business? You spend $10 million. Bookstores are the new wineries.

Why am I so pessimistic? Because I no longer hear the siren song of the Gutenbourgeois, a delightful coinage of former Harper’s contributing editor Paul Ford. You know who they are: Harvard library director Robert Darnton, essayist Sven Birkerts, and, until recently, me. People who drone on about the sanctity of the printed page, the “Republic of Letters,’’ the artifact of the book, yadda yadda yadda.

Why the course correction? I love books, I buy books, and I just can’t make the case for paying double for a product that is, after all, ephemeral. Case in point: About two weeks ago I read a selling review of Vladimir Sorokin’s brilliant anti-Putin satire, “Day of the Oprichnik.’’ My library didn’t have the book. So I made an extremely irrational decision: I wandered into a bookstore and paid the cover price of $23.

What was I thinking? Amazon would have shipped me the book for $19.63. Or, had I mustered the energy to climb one flight of stairs to my son’s room, I could have activated his unused Kindle and bought the book for $10.99. With no carbon footprint! Bill McKibben would be so pleased.

I bought two other books in the same week, a paperback copy of Justin Cronin’s vampire-free novel “The Summer Guest,’’ mainly because I felt sorry for the one benighted bookseller in Wolfeboro, N.H. I also bought Randy Shilts’s classic, “And the Band Played On,’’ in Boston, because I wanted to read and own it. The minute I fire up my son’s Kindle, or borrow my wife’s, which is rarely available, the book trade loses beaucoup cash.

Don’t take my word for it. Borders, which had lovely bookstores, is in bankruptcy. Fast-buck vultures are circling Barnes & Noble, primarily interested in its revamped Nook e-book reader, which may end up playing Avis to the Kindle’s Hertz in the fast-growing electronic book biz. “You look at all this data, and it’s difficult to say with any certainty where the book business is going,’’ says former Washington Post journalist Bradley Graham. “It’s nerve-wracking, but it’s also kind of exciting.’’

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