David Brooks’s third book, “The Social Animal,’’ is his most ambitious and earnest, and will likely surpass his sharply observed satirical masterpiece, “Bobos in Paradise,’’ as his biggest seller if not necessarily his best.
Brooks, the amiably conservative columnist for The New York Times (and frequent guest on NPR, PBS, and “Meet the Press’’), makes the case that society’s longstanding emphasis on the rational mind over the unconscious is misplaced. “We are living in the middle of a revolution in consciousness,’’ he explains. “Over the past few years, geneticists, neuroscientists, psychologists, sociologists, economists, anthropologists, and others have made great strides in understanding the building blocks of human flourishing. And a core finding of their work is that we are not primarily the products of our conscious thinking. We are primarily the products of thinking that happens below the level of awareness.’’