Women surround themselves with painted and manufactured flowers in Neeta Madahar’s “Flora’’ photographs at Howard Yezerski Gallery. Using the blossoms, along with costumes and sets, Madahar and her subjects create exaggerated, sometimes comical personae. The trappings of Madahar’s scenes make a parallel to the popular construction of feminine identity.
“Flora’’ belongs in a tradition that reaches back to 19th-century photographer Julia Margaret Cameron and includes the pioneer color portrait photographer of the 1930s Yevonde Middleton, known as Madame Yevonde. Cameron and Middleton often dressed their subjects up in allegorical costumes, using photography to conjure illusion. Madahar uses her camera to puncture it, while still paying tribute to its power.
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