The persillé de Tignes is not alone on the list of endangered fromages. Dozens have been lost since World War II, and experts say another dozen or more are considered at risk of extinction. No one has a precise count of how many cheese types France produces, but the country has long prided itself on having a different one for every day of the year.
“The French have forgotten what real cheese is,’’ said Veronique Richez-Lerouge, who heads the Association Fromages de Terroirs, a group dedicated to protecting France’s cheese culture.
Many blame the Americans, saying they habituated the French to pasteurization, to the detriment of raw-milk cheeses - an ironic claim, considering that the germ-killing process was invented by a French hero of science, Louis Pasteur.
Other big forces are also in play: the creeping homogenization of the global palate, food-safety regulations imposed by the European Union, and the increasing weight of the food industry, which churns out just a handful of blockbuster varieties.
Some small farms cannot cope with the new rules, and Big Food stands ready to buy them out. “There are plenty of cheeses that only exist as names in old books,’’ said Stephane Blohorn, who owns Androuet, a famous 101-year-old chain of Paris cheese shops.
The French are still prodigious cheese consumers. They eat just under half a pound a week per person on average, according to the Eurostat statistics agency. That puts them just behind the 27-nation EU’s champion cheese-eaters, the Greeks.
What has changed is the kind of cheeses the French eat. Raw-milk cheeses, which until World War II and the arrival of the US military accounted for nearly all French production, now make up only 7 percent of annual consumption, according to the cheese-boosters’ group. Now most French people go for pasteurized, mass-produced, plastic-wrapped varieties like emmenthal, camembert, and the orange-colored mimolette, and processed cheeses like the Laughing Cow brand.
“Buying cheese has become like buying a box of detergent,’’ said Richez-Lerouge, whose association publishes a calendar featuring bikini-clad pinups with blocks of Saint-Nectaire, Savarin, and Rocamadour from family farms.
