30 Rock 8:30 p.m., Channel 7
This sitcom has won three best-comedy Emmys and countless media plugs, but it nonetheless lags in the ratings. Last week’s season premiere drew 6.3 million viewers, which was down 30 percent from last year’s. I wonder if the show would do better on a different night, when the competition isn’t so fierce. In any case, the writing is as good as ever tonight, as Will Arnett returns as Jack’s arch nemesis, Devin Banks.
FlashForward 8 p.m., Channel 5