ROCKLAND, Maine - At a certain point, what passes for visual wit can become too cute by half. In the Farnsworth Museum’s fascinating survey of the career of Robert Indiana, a veteran of 1960s Pop art who has lived in Maine since 1978, you arrive at this point repeatedly. And yet something about Indiana’s fizzing way with graphics - not to mention his operatic self-conception - keeps you coming back for more.
Indiana was born Robert Clark in Newcastle, Ind., in 1928. With a disarming mixture of modesty and self-regard, he once referred to himself as “America’s great sign painter.’’ He is most famous for designing the “LOVE’’ emblem - the first two letters standing atop the second two to form a square. What began its life as a commissioned design for a Museum of Modern Art Christmas card is now provocatively described by the Farnsworth as “the most recognizable image in the history of American art’’ (take that, Wyeth, Wood, and Warhol!). Indiana has made the most of it, designing variations in every conceivable format, including translations into different languages and, lately, an adaptation employing the word “HOPE’’ in support of Barack Obama’s 2008 presidential campaign.