NEW YORK - One year after bleach maker Clorox Co. started selling a line of natural cleaning products, it has reached the top of the market for eco-friendly cleaners.
The company plans to announce today that its Greenworks cleaners, made with coconut oil, corn, and lemon - and without bleach - have become the top sellers among natural cleaners. Clorox now has 42 percent of the total market, estimated to generate more than $200 million in revenue per year.
Clorox Co. launched the Greenworks line in December 2007. It has used its distribution network and lower prices to lure shoppers away from competitors such as Method and Seventh Generation.
