MILWAUKEE - Hostess Twinkies are becoming the latest product remade and repackaged into 100-calorie snack packs, a product some analysts say could do well given that more people are packing their own lunches in the slumping economy.
The maker of the golden yellow, creme-filled cake is launching "Twinkie Bites" nationwide in stores today.
It's also introducing a snack pack featuring strawberry cupcakes as it extends the 100-calorie pack line, originally aimed at women who wanted to snack more sensibly.
Hostess launched its 100-calorie cupcakes in 2007, but held off on making a version of the Twinkie because the product was a favorite overall, not just among those looking for low-cal options, said David Leavitt, vice president of snack marketing at Hostess's owner,
