Very late in "Bigger, Stronger, Faster," a hugely entertaining personal documentary about what steroids mean to American pop culture, director Christopher Bell thinks to ask the simplest question of all: "What's the problem with being a normal guy?"
The film as a whole struggles to provide answers, but at that point Bell just cuts to George C. Scott as "Patton," barking that "America loves a winner and will not tolerate a loser." Sometimes it's as easy as that.
Because "Bigger, Stronger, Faster" views the issue through the filmmaker's own family, it intermingles emotions and facts, clarity and sympathy, in enlightening, mostly useful ways. This is certainly not the documentary on juicing some audiences will want, since it doesn't condemn the use of anabolic steroids outright. Instead, Bell hops over the wall of media outrage and tries to parse the hypocrisy behind it. Why, he wonders, are Barry Bonds and Mark McGwire accused of cheating when our entire culture rewards winning at all costs?