Region is a mecca for European skiers

Europe offers thrilling Alpine verticals, atmosphere, and ski slopes that traverse pristine mountain villages - making it difficult for New England resorts to compete with the history and beauty there. But European skiers don't always have the time or ability to ski the Alps, and in New England, they get fewer crowds and more focus on the intermediate trails that suit the different abilities of a family.

"There are a number of reasons why we see so many overseas visitors. First and foremost, there is no language or cultural barrier for those from the UK," said Horrocks. "I have also been told by many of our visitors that they enjoy the American hospitality over what they find at resorts in the Alps."

The European skiers don't just happen along, and successful and persistent marketing campaigns by New England resorts and state agencies over the past 10 years have steadily increased the numbers.

"From a marketing perspective, nothing can beat the name recognition of Stowe, Vermont - where the famed Austrians of the 'Sound of Music,' the Von Trapp family - still live," said Jen Butson of SkiVermont. "Additionally, Jay Peak draws a number of Europeans who fly into Montreal, and, along with the French-Canadian skiers from Quebec, it adds an international flavor to it."

Although European resorts typically have a daily ticket price that is a full $15 less than most New England resorts, offerings such as the international Ski-Around pass at Jay Peak, Smugglers' Notch, Sugarbush, and Okemo are ski deals targeted for the international skiers.

In New Hampshire, skiers from outside the United States represented only about 2 percent of the total skiers last year, yet they stay much longer (1-2 weeks) and stay midweek, filling hotel rooms and buying lift tickets. The more traditional markets (Boston, Providence, New York) tend to ski on weekends and stay for 2-4 nights.

"English school groups are also a significant part of our international skiing visitors," said Alice Pearce of Ski New Hampshire. "The teenagers come in large groups in late February and early March every year."