"I wanted to attract attention," Six said. "You almost have to throw a rock through a window to get attention for Belgium."
Six is exasperated about a power struggle that has left Belgium in political limbo since the June 10 elections.
Demands for more autonomy from the Dutch-speaking Flemish are resisted by the French-speaking Walloons, making it difficult to form a government coalition and triggering concern the kingdom is on the verge of a breakup.
Six decided to vent his frustration through the ad.
"My proposal was to make it clear that Belgium was valuable, it's a masterpiece and we have to keep it," he told Associated Press Television News. "It's my country and I'm taking care of it, and with me are millions of Belgians."
EBay was happy to take the advertisement.
"It was a really fun listing made by a Belgian," Peter Burin, public relations manager of eBay Belgium. However, the company decided to pull the ad yesterday after receiving a bid of $14 million.
"We decided to take it down, just to avoid confusion," he said.