TV talk host Tom Snyder, 71; irreverence stoked lively shows

July 31, 2007|Jason Dearen, Associated Press

SAN FRANCISCO -- Tom Snyder, who pioneered the late-late television talk show with a personal yet abrasive style and his robust, trademark laugh, died in San Francisco Sunday from complications of leukemia. He was 71.

Prickly and ego-driven, Mr. Snyder conducted numerous memorable interviews as host of NBC's "Tomorrow," which followed Johnny Carson's "Tonight" show from 1973 to 1982. A signature was the constant billowing of cigarette smoke around his head.

Mr. Snyder's style, his show's set, and the show itself marked an abrupt change at 1 a.m. from Carson's program. Mr. Snyder might joke with the crew in the sparsely appointed studio, but he was more likely to joust with guests, such as the irascible science fiction writer Harlan Ellison.

Mr. Snyder had John Lennon's final televised interview, in April 1975, and U2's first US television appearance, in June 1981.

One of his most riveting interviews was with Charles Manson, who would go from a calm demeanor to that of a wild-eyed, insanity-spouting mass murderer and back again.

Another wacky moment came when Plasmatics lead singer Wendy O. Williams blew up a television in the studio; in another appearance she demolished a car.

In 1982, the show was canceled after a messy attempt to make it into a talk-variety show called "Tomorrow Coast to Coast." It added a live audience and cohostess Rona Barrett, all of which Mr. Snyder clearly disdained.

The time slot was taken over by a young comedian named David Letterman.

"Tom was the very thing that all broadcasters long to be -- compelling," David Letterman, whose production company produced the show that marked Mr. Snyder's return to late-night TV in the 1990s, said in a statement yesterday. "Whether he was interviewing politicians, authors, actors, or musicians, Tom was always the real reason to watch."

CNN talk-show host Larry King said in a statement: "Tom Snyder was one of a kind; he had a unique personality. He changed anchoring in television news; his approach was like no one else."

Born in Milwaukee, Mr. Snyder began his career as a radio reporter in his hometown in the 1960s and then moved into local TV, anchoring newscasts in Philadelphia, New York, and Los Angeles before moving to late night.

Al Primo, a former TV news director who gave Mr. Snyder one of his first TV jobs, said Mr. Snyder was the "ultimate communicator," able to look directly into a camera and tell viewers a story without looking at notes.

As an interviewer, Mr. Snyder "always used to tell me, I listen to what they're saying and I ask the questions that the average guy would want to ask, not a formulated question," Primo said.

On "Tomorrow," Mr. Snyder's catch phrase: "Fire up a colortini, sit back, relax, and watch the pictures now, as they fly through the air."

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