'Money for Nothing' catalogs history of the music video

June 12, 2007|James Sullivan

Money for Nothing: A History of the Music Video From the Beatles to the White Stripes, By Saul Austerlitz, Continuum, 250 pp., $24.95

MTV, the music channel that marked its 25th anniversary last August, is most noted these days for its distinct scarcity of the very thing upon which it was founded -- the music video. But forget the reality programming and prank shows that have epitomized the cable network's recent past: MTV will go down in pop history as the Trojan horse that smuggled avant-garde filmmaking into the mainstream.

To Steven Johnson, author of "Everything Bad Is Good for You," the quick-cut editing technique infamously popularized by the network taught the eye "to tolerate chaos . . . the way the ear learned to appreciate distortion in music a generation before." It's a keen observation that Johnson makes in his book in passing, in a section on the increasing complexity of video games. "Money for Nothing," a new history of music video as an art form, could use a little of that insight.

Saul Austerlitz, a Globe contributor who has also written for Film Comment and holds a master's degree in cinema studies, has done yeoman's work in examining the development of the music video, loosely organizing his book into sections on elaborate fantasy worlds, concert-performance clichés, hip -hop's infusion of bling, and other trends. Had the author personalized his research -- "One Man's Quest to Find the Perfect Music Video," or something -- it could have been as entertaining as a "Sledgehammer."

As it stands, "Money for Nothing" is a catalog of video content that rarely ventures beyond frame-by-frame descriptions of notable entries in the form. It's like reading a transcription of a marathon video festival that's been preempted by a blackout.

While the author clearly has an eye for cinematic allusions, a little reporting might have gone a long way. When he tells us that American Express was an initial investor in MTV, we'd like to hear from someone who was in one of those boardroom meetings. When he tells us that Richard Lester, who directed the Beatles' "A Hard Day's Night," is "the godfather of the music video," we could use a bit of Lester's own recollection. And when he notes the poignant power of Mark Romanek's montage for Johnny Cash's "Hurt" -- "a scrapbook for a dying man," so antithetical to MTV's relentless celebration of youthful bravado -- Romanek's voice is the one that's missing.

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