Hats off to him

D'Angelo wears his success in the souvenir business well

August 03, 2006|Globe Staff

In blazing sunshine across the street from Fenway Park, owner Arthur D'Angelo, 79, is slowly and methodically pressure-washing the stale beer off the sidewalk in front of The Souvenir Store; a multimillionaire owner doing menial labor. By the time he finishes, one side of Yawkey Way is clean enough to eat an El Tiante Cuban sandwich off of.

It's the equivalent of Curt Schilling slathering sunblock on kids in the bleachers, then taking the mound and tossing a shutout. Inside the megastore his 65-person staff is enjoying the air conditioning. But D'Angelo, a short man with a sweet smile, doesn't want to delegate the chore.

``You delegate it and the people don't do the walk the way I want it done," he explained. ``I feel I can do a better job."

He's been doing a better job at just about everything since his family arrived from Italy in 1938, fleeing the dictatorship of Benito Mussolini. ``I was 14 when we came to Boston," he said. ``I couldn't speak a word of English."

Arthur and his twin brother, Henry, started hawking newspapers for the Daily Record and the Boston American. ``The first words that I learned were, `Two cents, Mister,' the price of the paper. I hoped they'd give me a nickel and say keep the change."

The two eventually wandered from the North End to Dorchester to Fenway Park. ``We saw these crowds," D'Angelo said. ``We didn't know what baseball was. We snuck into the ballpark. The game started at 2 p.m. and we thought, `What are these idiots doing with a baseball bat?' But then it caught on and we loved the game. Why not capitalize on it?"

They did. Big-time.

D'Angelo says The Souvenir Store, run by Twins Enterprises Inc., is the largest of its kind. Most locals refer to it as ``Twins" even though Henry died in 1987. It features thousands of Red Sox items, ranging from Ted Williams-signed photographs to bras, dog collars, pool tables, and even a pizza cutter in which Sox radio announcer Jerry Trupiano calls a grand slam.

But their specialty is caps.

``We sell more caps than anybody in the world," said D'Angelo, who along with his four sons runs Twins Enterprises Inc. ``We probably make 40 million hats a year. We supply every ballpark. We make them for all the major league teams.

``We also have licensing for 200 colleges. Hockey, basketball in Europe, world soccer. I used to have to go to the factory in Canton, China, seven times a year. It's a good, sizable business."

How good?

``I don't want to get into the numbers," D'Angelo said, flashing a smile. ``Let me tell you something, I always thought I was gonna be successful, and I tell you something, I spend less money now than ever. I just wanted to accomplish something in life. That was always my goal."

D'Angelo added that ``anything stamped `Red Sox' sells."

Well, almost anything.

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