Lego to shed 1,200 jobs worldwide

June 21, 2006|Associated Press

NEW YORK -- Lego Group, whose iconic plastic building blocks have entertained millions of children for more than 70 years, said yesterday it will shed 1,200 of its worldwide jobs to remold itself in an era when kids prefer playing with electronic gadgets.

The Denmark company, which is one of the last to produce toys in the United States, plans to close its US manufacturing plant and lay off 300 people there in early 2007.

About 900 of its employees in Denmark also will be sacked over the next three years.

The production from Enfield, Conn., is to be moved to Mexico, where costs are lower, the group said in a statement.

The company's distribution facility in Enfield will also be affected, Lego said, without providing details.

At Lego's headquarters in Denmark, up to 900 production employees will lose their jobs over the next three years as nearly one-third of the domestic production will be moved to the Czech Republic, the company said.

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