AMHERST -- This university town offers much more than student fare. On your way into Amherst, grab a bag of soft, sugary cider doughnuts at Atkins Farms Country Market. The doughnuts are made with cider from their own orchard, and one taste will make you forget that ''Atkins" ever meant low-carb. Then head for the town green and park the car. The other stops on your culinary adventure are within blocks of one another.
Martin Carrera opened his first La Veracruzana Mexican Restaurant across the river in Northampton in 1989. The Amherst shop opened more recently. The name is taken from his birthplace in the state of Veracruz, Mexico, and the original menu featured only greatest hits: tostadas, burritos, and quesadillas. Since, the offerings have expanded to include the most popular item on the menu, tacos de pescado, fresh cod nestled in two small corn tortillas and topped with cabbage, tomato, and the house ''secret sauce," mayonnaise with lemon and lime juices and habanero sauce. This dish was his brother's suggestion; he lives in San Diego, ''where fish tacos are the thing to have."