Watching "I Want a Famous Face," I wanted aspirin -- and, later, as I thought more and more about MTV's makeover documentary series, cyanide. This new show would harsh even the most reality-friendly viewer's mellow, as it tracks self-loathing wannabes going under the knife to get Brad Pitt's nose and Britney Spears's bosom. It's like watching people play Mr. Potato Head with their own bodies and minds. Goodbye uniqueness and self-acceptance, hello karaoke of the soul.
MTV, like the entertainment world at large, has always fed the hungry beast of celebrity worship. It gives its viewers tantalizing glimpses of gaudy cribs and backstage mania, and it transforms "Real World" and "Road Rules" nobodies into network BMOCs. Its reverence for fame is almost religious. One of its other shows, "Becoming," gives ecstatic real people a chance to doll up like Shakira or Nick Lachey or Nelly Furtado and then re-create one of that singer's videos -- a sort of Queen Latifah or King of Pop or Prince for a day.